The working playbook · 06 Nov 2026
Good reasons
to come back.
Build a useful flow. Check the numbers.
Give each customer a little more care.
- Cart recovery01
Abandoned cart recovery without the coupon habit
Set up abandoned cart recovery with clear triggers, sensible email and WhatsApp timing, purchase exits and a recovery-rate calculation you can trust.
06 Nov 2026 · 7 min read - The second order02
Customer retention strategies for the next order
Build a practical retention plan for an Indian D2C brand: measure the second order, fix the first experience and time replenishment without blanket discounts.
06 Nov 2026 · 7 min read - Email & timing03
Email marketing for ecommerce: a flow plan
Plan ecommerce email around customer events. Set up welcome and post-purchase flows, prevent duplicate sends and measure revenue after discounts and refunds.
06 Nov 2026 · 7 min read - Offers & baskets04
Product bundling that earns its place in the basket
Build product bundles around a useful purchase. Work through bundle pricing in rupees, check margin and inventory, and measure more than average order value.
06 Nov 2026 · 7 min read - WhatsApp & service05
WhatsApp Business API for Indian D2C
Set up WhatsApp Business API for an Indian D2C store. Compare dated Meta rates and BSP fees, connect order events and choose useful messages to send.
06 Nov 2026 · 8 min read
Put the playbook to work
Find the gaps between
the first and next order.
A free review of your flows, offers and repeat rate, with the three changes we would ship first.